Theme I : The Business Value of Geography
From location awareness to competitive advantage
Throughout my career, I’ve been a strong advocate of the belief that geography is far more than maps, software and technology. It is a powerful source of business intelligence, competitive advantage and, ultimately, better decision-making. Knowing where things are is important, but understanding why they are there, what influences them and what that means for business performance is where the real value lies.
Over the years, I’ve often challenged organisations to look beyond GIS as a specialist technology and instead recognise geography as a fundamental business capability. The articles in this collection explore that thinking and my enduring belief that, when we put geography at the heart of business decisions, we open up a whole new world of opportunity.
